Mairead Brady
- Auteur
Mairead Brady is assistent professor Marketing aan de School of Business, Trinity College Dublin.
Mairead Brady is assistent professor Marketing aan de School of Business, Trinity College Dublin.
Boeken van Mairead Brady
Philip Kotler
Kevin Lane Keller
Malcolm Goodman
Mairead Brady
Torben Hansen
Marketing Management
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Meer
Mark Durkin
Aodheen McCartan
Mairead Brady
Social Media and Interactive Communications
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty.
Meer
Sabine Hoidn
Martin R. Fellenz
Mairead Brady
Future of Management Education
International array of contributors, including some big names in the field
Relevant both for scholars of management education and practitione Meer
Relevant both for scholars of management education and practitione Meer