Gary Armstrong
- Auteur
Gary Armstrong is emeritus hoogleraar aan de Kenan-Flagler Business School, University of North Carolina.
Gary Armstrong is emeritus hoogleraar aan de Kenan-Flagler Business School, University of North Carolina.
Boeken van Gary Armstrong
Philip Kotler
Gary Armstrong
Lloyd Harris
Nigel Piercy
Principes van marketing
Met deze 8e editie van Principes van marketing bieden we jou meerwaarde door je op een brede maar ook praktische en plezierige manier kennis te laten maken met de fascinerende wereld van moderne marketing.
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Gary Armstrong
Philip Kotler
Marketing: An Introduction, Global Edition
'Marketing: An Introduction' shows you how creating and capturing customer value drives effective marketing strategies.
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Philip Kotler
Gary Armstrong
Principles of Marketing, Global Edtion
In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers.
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Gary Armstrong
Phil Kotler
Lloyd Harris
Hongwei He
Principles of Marketing
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.
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Ahmad Tolba
Anwar Habib
Philip Kotler
Gary Armstrong
Principles of Marketing (Arab World Editions) with MyMarketingLab
Discover what makes a marketing campaign successful in this rapidly developing region through the Arab edition of this widely acclaimed textbook. Kotler and Armstrong’s hugely successful approach has been adapted specifically for the Arab world, using Arab-world business examples, case studies and statistics as well as cultural and demographic insights.
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