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Boeken van Joe Peppard

John Ward Joe Peppard John Ward
The Strategic Management of Information Systems
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A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. Meer
Tony Gerth Joe Peppard
Taking the Reins as CIO
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Simon Knox Adrian Payne Lynette Ryals Stan Maklan Joe Peppard
Customer Relationship Management
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Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. Meer

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