Els Dragt
- Auteur
Els Dragt monitors trends 24/7, analyses and translates these societal shifts into brand strategies and consumer insights for various clients at Amsterdam-based agency MARE Research. As a lecturer, she shares her trend expertise with future trend professionals at Fontys International Lifestyle Studies.
Els Dragt monitors trends 24/7, analyses and translates these societal shifts into brand strategies and consumer insights for various clients at Amsterdam-based agency MARE Research. As a lecturer, she shares her trend expertise with future trend professionals at Fontys International Lifestyle Studies.
Boeken van Els Dragt
Els Dragt
How To Research Trends - Revised Edition
Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research.
Meer
Els Dragt
Jeroen Timmer
Dare to Ask
This book turns the spotlight on the craft of asking questions. Learn the ropes from all walks of life, like Socrates, a hairdresser, Einstein, a help desk employee, Lao Tse and a police detective.
Meer
Els Dragt
How to Research Trends - Workbook
Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage.
Meer
Interviews en artikelen (1)
interview
Els Dragt: ‘Word geen schizofreen merk dat op alles schiet’
Ronald Buitenhuis | 7 juli 2017
Trendonderzoek gaat gepaard met veel stereotyperingen. Het moet allemaal hip en hyperig zijn. Het verleden is minstens zo belangrijk, stelt Els Dragt in haar boek How to Research Trends. ‘Het is veel belangrijker veranderingen echt te begrijpen dan blind hypes volgen.’
