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Marketing for Hospitality and Tourism

E-book Engels 2016 9780134141695
Verwachte levertijd ongeveer 7 werkdagen

Samenvatting

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

 

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Specificaties

ISBN13:9780134141695
Taal:Engels
Bindwijze:e-book
Uitgever:Pearson Education
Hoofdrubriek:

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        Marketing for Hospitality and Tourism