Business Research Methods

Name: Business Research Methods
Author: Emma Bell

Paperback Engels 2022 6e druk 9780198869443

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Samenvatting

This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project.

The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced.

'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. For the sixth edition, the 'Research in Focus' features provide a greater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.

Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.

This book is accompanied by the following online resources:

For students
- Video tutorials covering SPSS, Nvivo, R, and Stata.
- Self-test multiple choice questions with answer feedback
- Research project guide
- Video interviews with students and lecturers
- Links to additional resources (articles, data repositories, and third-party guides)
- Guide to using Excel in data analysis
- Flashcard glossary

For lecturers
- PowerPoint presentations
- Additional case studies
- Discussion questions
- Lecturer's guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips)
- Test bank containing multiple choice questions
- Figures from the text

Specificaties

ISBN13:9780198869443

Trefwoorden:onderzoekstechnieken, bedrijfsonderzoek

Taal:Engels

Bindwijze:paperback

Aantal pagina's:696

Uitgever:Oxford University Press

Druk:6

Verschijningsdatum:30-3-2022

Hoofdrubriek:Algemeen management

ISSN:

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Over Alan Bryman

Alan Bryman was Professor of Organizational and Social Research at the University of Leicester from 2005 to 2017. Prior to this he was Professor of Social Research at Loughborough University for 31 years. His main research interests were in leadership, especially in higher education, research methods (particularly mixed methods research), and the 'Disneyization' and 'McDonaldization' of modern society. Alan also co-authored Business Research Methods (Oxford University Press, 2018), helped conceive of How to do your Social Research Project or Dissertation (Oxford University Press, 2019), and contributed to a range of leading journals: he was an extraordinarily well-cited and internationally renowned social scientist.

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Inhoudsopgave

Part 1 - The research process
1:The nature and process of business research
2:Business research strategies
3:Research designs
4:Planning a research project and developing research questions
5:Getting started: reviewing the literature
6:Ethics in business research
7:Writing up business research

Part 2 - Quantitative research
8:The nature of quantitative research
9:Sampling in quantitative research
10:Structured interviewing
11:Self-completion questionnaires
12:Asking questions
13:Quantitative research using naturally occurring data
14:Secondary analysis and official statistics
15:Quantitative data analysis: descriptive statistics
16:Quantitative analysis: inferential statistics

Part 3 - Qualitative research
17:The nature of qualitative research
18:Sampling in qualitative research
19:Ethnography and participant observation
20:Interviewing in qualitative research
21:Focus groups
22:Language in qualitative research
23:Documentary data
24:Visual qualitative research
25:Qualitative data analysis

Part 4 - Mixed methods research
26:Breaking down the quantitative/qualitative divide
27:Mixed methods research: combining quantitative and qualitative research