Content Strategy for the Web

Kristina Halvorson is widely recognized as one of the country's leading Web content strategists. For more than a decade, Kristina has led content projects for hundreds of websites across dozens of industries. She is a passionate advocate for Web content strategy and speaks regularly on the topic to audiences around the country. As president of Brain Traffic, Kristina oversees the agency's three core service offerings: Web content strategy, information architecture, and writing for Web sites. Brain Traffic content experts collaborate closely to make Web site content more useful, usable, consistent, and contextual. Kristina is a past president of the Minnesota Interactive Marketing Association (MIMA), one of the country's largest and most active IMAs. Her professional background includes marketing, sales, public relations, and playwriting. When she's not running around the country trying to annihilate bad Web copy, Kristina can be found in St. Paul, Minnesota, chasing after her two kids and enjoying the weather year-round.

Melissa Rach is vice president of content strategy at Brain Traffic. She leads a team of consultants that continues to evolve content strategy process and core tools, help­ing clients tackle messy content problems every day. Her methodologies have been taught at universities nationwide and recognized in books and blogs for more than a decade. Melissa lives in Minneapolis with her family and names her pets after punc­tuation marks.