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The Tipping Point

How little things can make a big difference

Paperback Engels 2002 9780349113463
Verkooppositie 2080Hoogste positie: 150
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Samenvatting

A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him - Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better - George Stephanopoulos

Specificaties

ISBN13:9780349113463
Taal:Engels
Bindwijze:paperback
Aantal pagina's:279
Uitgever:Abacus
Druk:1
Verschijningsdatum:14-2-2002
Hoofdrubriek:Algemeen management
ISSN:

Expertrecensies (1)

recensie
The Tipping Point
Henny Portman | 12 november 2018
The tipping point – How little things can make a big difference is written by Malcolm Gladwell. In this book we get a multitude of examples in which the author shows what it means to reach a tipping point.
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Over Malcolm Gladwell

Malcolm Gladwell is vaste medewerker bij The New Yorker. In 2002 verscheen van hem 'Het beslissende moment'. 'Intuïtie' stond wekenlang op de eerste plaats van de Amerikaanse bestsellerlijsten.

Andere boeken door Malcolm Gladwell

Inhoudsopgave

Introduction

1. The three rules of epidemics
2. The law of the few: connectors, mavens and salesmen
3. The stickiness factor: Sesame Street, Blue's Choice, and the educational virus
4. The power of context (part one): Bernie Goetz and the rise and fall of New York City crime
5. The power of context (part two): The magic number one hundred and fifty
6. Case study: rumours, sneakers, and the power of translation
7. Case study: suicide, smoking, and the search for the unsticky cigarette
8. Conclusion: focus, test, and believe

Endnotes
Acknowledgements
Index

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