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Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

Paperback Engels 2017 9780753545379
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Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

'Hacking Growth' is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market share growth what 'The Lean Startup' does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers – how to attain them, retain them, engage them, and monetize them – rather than product.

Written by the method's pioneers, this book is a comprehensive toolkit or 'bible' that any company in any industry can use to implement their own growth hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

"A compelling methodology... to increase market share quickly." - Eric Ries, bestselling author of The Lean Startup

"A must-read for anyone in business." - James Currier, managing partner, NFX Guild

"Will teach you how to think like a marketer of tomorrow." - Josh Elman, partner, Greylock Partners.


Aantal pagina's:320
Uitgever:Virgin Books


Wees de eerste die een lezersrecensie schrijft!

Over Sean Ellis

Sean Ellis is CEO en medeoprichter van GrowthHackers.com, dat wereldwijd inmiddels 1,8 miljoen gebruikers heeft. Sean bedacht de term Growth Hacking in 2010. Foto Sean Ellis: Erika Brown

Andere boeken door Sean Ellis

Over Morgan Brown

Morgan Brown werkte als marketeer bij start-ups en zetten samen met Sean Ellis de online community GrowthHackers.com op. Beiden spreken regelmatig op grote conferenties als SXSW, Techweek en HubSpot. Foto Morgan Brown: Erika Brown

Andere boeken door Morgan Brown

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