Get Clients Now!
Paperback Engels 2013 3e druk 9780814432457Samenvatting
Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it’s easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action. Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn:
-How to choose the best marketing tactics for their situation and personality
-Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing
-Online networking and prospecting, social media, and internet marketing strategies that really work
-Advice on integrating online and offline tactics
-Tips for dealing with fear, resistance, and procrastination
-And more Complete with worksheets, exercises and all-new examples.
Get Clients Now! remains the definitive guide on winning new business.
Lezersrecensies
Inhoudsopgave
Foreword by Jay Conrad Levinson
Acknowledgments
Introduction
PART I: THE SETUP
Chapter 1: What Really Works? Effective Marketing Strategies
Chapter 2: Where Do You Start? The Marketing and
Sales Cycle
Chapter 3: Where Are You Headed? Setting Your Sales and
Marketing Goal
PART II: THE SYSTEM
Chapter 4: What’s Stopping You? Selecting Your Success
Ingredients
Chapter 5: Here’s What to Do: Choosing from the Action
Plan Menu
Chapter 6: You’re Ready . . . Let’s Go! Putting the System
into Action
PART III: THE STRATEGIES
Chapter 7: Filling the Pipeline: When You Don’t Know Enough
People to Contact
Chapter 8: Following Up: When You Know Plenty of People but
You’re Not Contacting Them
Chapter 9: Having Sales Conversations: When You’re
Contacting People but Not Getting a
Chance to Sell
Chapter 10: Closing Sales: When You’re Having Sales
Conversations but Not Getting Sales
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
