Mathew Sweezey,
Sweezey
Marketing Automation for Dummies
Paperback Engels 2014 9781118772225Verwachte levertijd ongeveer 8 werkdagen
Specificaties
ISBN13:9781118772225
Taal:Engels
Bindwijze:paperback
Aantal pagina's:298
Uitgever:John Wiley & Sons
Druk:1
Verschijningsdatum:1-1-2014
Hoofdrubriek:Marketing
ISSN:
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction 1 Part I: Getting Started with Marketing Automation 5 Chapter 1: Introducing the Concepts of Marketing Automation 7 Chapter 2: Creating a Business Case for Marketing Automation 17 Chapter 3: Choosing a Marketing Automation Solution 31 Chapter 4: Setting Up a New Marketing Automation Tool 39 Part II: Working with Data and Leads 59 Chapter 5: CRM Integration 61 Chapter 6: Creating Segmented Lists 77 Chapter 7: Sending Leads to Sales 95 Part III: Running Automation Campaigns 109 Chapter 8: Content Marketing and Its Place in Marketing Automation 111 Chapter 9: Creating Forms and Landing Pages 129 Chapter 10: Sending Emails and Nurture Campaigns 149 Part IV: Mixing, Scoring, and Reporting 179 Chapter 11: Combining Automation with Other Marketing Programs 181 Chapter 12: Scoring Leads 195 Chapter 13: Generating Reports 215 Part V: Putting It All Together 241 Chapter 14: Mastering Your First Campaigns 243 Chapter 15: Implementing Advanced Marketing Automation Techniques 259 Part VI: The Part of Tens 275 Chapter 16: The Top Ten Marketing Automation Mistakes 277 Chapter 17: The Top Ten Marketing Automation Blogs You Need to Read 283 Index 287
Rubrieken
- Advisering
- Algemeen management
- Coaching en trainen
- Communicatie en media
- Economie
- Financieel management
- Inkoop en logistiek
- Internet en social media
- IT-management / ICT
- Juridisch
- Leiderschap
- Marketing
- Mens en maatschappij
- Non-profit
- Ondernemen
- Organisatiekunde
- Personal finance
- Personeelsmanagement
- Persoonlijke effectiviteit
- Projectmanagement
- Psychologie
- Reclame en verkoop
- Strategisch management
- Verandermanagement
- Werk en loopbaan