Over Gerry Johnson
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.
Gerry Johnson
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.
Meer over de auteurs
Gerry Johnson,
Kevan Scholes,
Richard Whittington
Exploring Strategy with MyStrategyLab
Text & Cases
Ingenaaid Engels 2014 9781292007007Niet leverbaar.
Samenvatting
De auteurs zijn experts, het boek staat bol van de cases en er is een heel scala aan ondersteunende bronnen bij dit boek. Bij deze versie ontvangt u inlogcodes voor MyStrategyLab, waar het effect van strategische beslissingen kan worden gesimuleerd.
Specificaties
ISBN13:9781292007007
Trefwoorden:strategie, strategisch management, strategievorming
Taal:Engels
Bindwijze:ingenaaid
Aantal pagina's:773
Uitgever:Prentice Hall
Druk:10
Verschijningsdatum:10-1-2014
Hoofdrubriek:Strategisch management
ISSN:
Over Kevan Scholes
Kevan Scholes is Emeritus Professor of Startegic Management and formerly Director of the Sheffield Business School.
Over Richard Whittington
Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.
Inhoudsopgave
1. Introducing strategy
Part I: THE STRATEGIC POSITION
2. The environment
3. Strategic capabilities
4. Strategic purpose
5. Culture and strategy
Part II: STRATEGIC CHOICES
6. Business strategy
7. Corporate strategy and diversification
8. International strategy
9. Innovation and entrepreneurship
10. Mergers, acquisitions and alliances
Part III: STRATEGY IN ACTION
11. Evaluating strategies
12. Strategy development processes
13. Organising for success
14. Leading strategic change
15. The practice of strategy
CASE STUDIES
Part I: THE STRATEGIC POSITION
2. The environment
3. Strategic capabilities
4. Strategic purpose
5. Culture and strategy
Part II: STRATEGIC CHOICES
6. Business strategy
7. Corporate strategy and diversification
8. International strategy
9. Innovation and entrepreneurship
10. Mergers, acquisitions and alliances
Part III: STRATEGY IN ACTION
11. Evaluating strategies
12. Strategy development processes
13. Organising for success
14. Leading strategic change
15. The practice of strategy
CASE STUDIES
Rubrieken
- Advisering
- Algemeen management
- Coaching en trainen
- Communicatie en media
- Economie
- Financieel management
- Inkoop en logistiek
- Internet en social media
- IT-management / ICT
- Juridisch
- Leiderschap
- Marketing
- Mens en maatschappij
- Non-profit
- Ondernemen
- Organisatiekunde
- Personal finance
- Personeelsmanagement
- Persoonlijke effectiviteit
- Projectmanagement
- Psychologie
- Reclame en verkoop
- Strategisch management
- Verandermanagement
- Werk en loopbaan