Research Methods for Business Students

This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project.

With the 8th edition you will discover:
- Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster
- New cases using up-to-date scenarios at the end of each chapter
- Boxed examples throughout of research methods in the news, from student research and in published management research
- A glossary of clear definitions of over 700 research-related terms
- Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research
- Detailed chapters on choosing your topic, critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection methods and analysis techniques and writing about and presenting your research
- Teach yourself guides to research software available at www.pearsoned.co.uk/saunders with practice data sets