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Fundamentals of Strategy

Paperback Engels 2021 9781292351377
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'Fundamentals of Strategy, 5th Edition', by Whittington, Regnér, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy.

This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis.

New to This Edition
- Relevant, real world examples to put theory into practice
- Real world illustrations: Each chapter includes a number of short illustrations to develop an understanding of how the theories of strategy apply to organisations from around the world.
- Case Studies: End-of-chapter case studies consolidate learning and understanding across different industries and sectors to prepare students for their careers.
- State of the art approach: The book contains some of the most recent theories and techniques of strategy, particularly focusing on strategy position and choices.
- A new chapter on entrepreneurship and innovation covering topics such as opportunity recognition and innovation dilemmas.


Aantal pagina's:272


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Over Richard Whittington

Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Andere boeken door Richard Whittington

Over Patrick Regnér

Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.

Andere boeken door Patrick Regnér

Over Duncan Angwin

Duncan Angwin is Professor of Strategic Management at Lancaster University.

Andere boeken door Duncan Angwin

Over Gerry Johnson

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.

Andere boeken door Gerry Johnson

Over Kevan Scholes

Kevan Scholes is Emeritus Professor of Startegic Management and formerly Director of the Sheffield Business School.

Andere boeken door Kevan Scholes


Front Matter

1. Introducing Strategy
2. Macro-environment Analysis
3. Industry and Sector Analysis
4. Strategic Capabilities
5. Stakeholders and Culture
6. Business Strategy and Models
7. Corporate Strategy
8. Entrepreneurship and Innovation
9. Strategy in Action

Index of names
General index
Publisher’s acknowledgements

Managementboek Top 100


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