Fundamentals of Strategy

'Fundamentals of Strategy, 5th Edition', by Whittington, Regnér, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy.

This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis.

New to This Edition
- Relevant, real world examples to put theory into practice
- Real world illustrations: Each chapter includes a number of short illustrations to develop an understanding of how the theories of strategy apply to organisations from around the world.
- Case Studies: End-of-chapter case studies consolidate learning and understanding across different industries and sectors to prepare students for their careers.
- State of the art approach: The book contains some of the most recent theories and techniques of strategy, particularly focusing on strategy position and choices.
- A new chapter on entrepreneurship and innovation covering topics such as opportunity recognition and innovation dilemmas.