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Marketing for Hospitality and Tourism, Global Edition -- Revel

E-book Engels 2022 9781292363554
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Specificaties

ISBN13:9781292363554
Taal:Engels
Bindwijze:e-book
Uitgever:Pearson Education
Hoofdrubriek:

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Inhoudsopgave

<div style="box-sizing: border-box; font-family: &quot;Segoe UI&quot;, system-ui, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, sans-serif; font-size: 14px;"> <p style="font-size:16px;">PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS</p> <p style="font-size:16px;">1. Introduction: Marketing for Hospitality and Tourism</p> <p style="font-size:16px;">2. Service Characteristics of hospitality and Tourism Marketing</p> <p style="font-size:16px;">3. The Role of Marketing in Strategic Planning</p> <p style="font-size:16px;">PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES</p> <p style="font-size:16px;">4. The Marketing Environment</p> <p style="font-size:16px;">5. Marketing Information Systems and Marketing Research</p> <p style="font-size:16px;">6. Consumer markets and Consumer Buying Behavior</p> <p style="font-size:16px;">7. Organizational Buyer Behavior of Group Market</p> <p style="font-size:16px;">8. Market Segmentation, Targeting, and Positioning</p> <p style="font-size:16px;">PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX</p> <p style="font-size:16px;">9. Designing and Managing Products</p> <p style="font-size:16px;">10. Internal marketing</p> <p style="font-size:16px;">11. Pricing Products: Pricing Considerations, Approaches, and Strategy</p> <p style="font-size:16px;">12. Distribution Channels</p> <p style="font-size:16px;">13. Promoting Products: Communication and Promotion Policy and Advertising</p> <p style="font-size:16px;">14. Promoting Products: Public Relations and Sales Promotion</p> <p style="font-size:16px;">15. Professional Sales</p> <p style="font-size:16px;">16. Direct and Online Marketing: Building Customer Relationships</p> <p style="font-size:16px;">PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING</p> <p style="font-size:16px;">17. Destination Marketing</p> <p style="font-size:16px;">18. Next Year's Marketing Plan</p> </div>

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        Marketing for Hospitality and Tourism, Global Edition -- Revel