Secrets to a Successful Startup

Unlike the many purely theoretical guides available to would-be entrepreneurs, this is a practical handbook based on Trevor Blake’s wildly successful in-the-trenches experience. Blake incorporates leading-edge strategies that cover everything the budding entrepreneur or existing business owner needs to consider — including funding, hiring, developing systems, and marketing. He presents in-depth insight into managing effectively, maintaining cash flow, and adapting to the changing needs of customers in volatile economic times.

One of his most innovative contributions is an emphasis on the “power of the feminine,” an underutilized way of balancing analysis and intuitive decision-making that results in better company performance. His proven methods give readers the confidence to take the entrepreneurial leap and turn their winning ideas into efficient, profitable companies. In the process, they can not only say farewell to long commutes and tedious jobs but, more important, reinvent themselves and discover the satisfaction inherent in running a business that benefits not only the innovator but also the end user.