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The Signals Are Talking

Why Today's Fringe Is Tomorrow's Mainstream

Gebonden Engels 2016 9781610396660
Op voorraad | Vandaag voor 21:00 uur besteld, morgen in huis


Amy Webb is a noted futurist who combines curiosity, skepticism, colourful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon- distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments- especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream- that have long-term consequence for tomorrow.

With the methodology developed in The Signals Are Talking , we learn how to think like a futurist and answer vitally important questions: How will a technology- like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things- affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think- and how should we prepare for it now?Most importantly, Webb persuasively shows that the future isn't something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what's to come- challenging us to create our own preferred futures.


Aantal pagina's:336

Expertrecensies (1)

Management Summaries - The signals are talking
Pierre Pieterse | 22 augustus 2018
Met een beetje training kan iedereen een trendspotter worden, schrijft Amy Webb in The Signals Are Talking. Belangrijke innovaties ontstaan namelijk nooit in een vacuüm, maar manifesteren zich soms al jaren van tevoren in de periferie (fringe): de plek waar wetenschappers, ingenieurs, wiskundigen en excentriekelingen aan schijnbaar bizarre projecten werken.
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Interviews en artikelen (1)

Amy Webb: ‘Vertrouw niet op nieuws, doe je eigen onderzoek’
Jeroen Ansink 14 augustus 2018 Met de juiste training kan iedereen een trendspotter worden, zegt de Amerikaanse futuroloog Amy Webb in The Signals Are Talking. Met name op AI-gebied kan dat ondernemingen op voorsprong zetten. ‘Wie de periferie in de gaten houdt, hoeft niet bang te zijn om de boot te missen.’

Over Amy Webb

Amy Webb is a quantitative futurist whose research focus is on artificial intelligence and how emerging technologies will transform the way we live, work, and govern. She is the author of The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream, a professor of strategic foresight at the NYU Stern School of Business, and the founder of the Future Today Institute, a leading future forecasting firm that helps leaders and their organizations prepare for complex futures. Now in its second decade, FTI advises Fortune 500 and Global 1000 companies, government agencies, large nonprofits, universities and startups around the world. Amy also publishes the annual FTI Emerging Tech Trends Report, which has now garnered more than 6.2 million cumulative views worldwide.

Andere boeken door Amy Webb



1. The Instructions
2. When Cars Fly
3. Survive and Thrive, or Die
4. Finding the Fringe
5. Signals Matter
6. The "Uber for X" Trend
7. Is It Really Awesome?
8. If This, Then That
9. Greetings, Robot Overlords
10. Reverse-Engineering the Future

Glossary of Concepts and Terms

Managementboek Top 100


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