Olivier Sibony is hoogleraar aan de HEC Paris en verbonden aan de universiteit van Oxford.
Meer over Olivier SibonyA lively, research-based tour of nine common decision-making traps – and practical tools for
avoiding them – from a professor of strategic thinking.
We make decisions all the time. It’s so natural that we hardly stop to think about it. Yet even
the smartest and most experienced among us make frequent and predictable errors. So, what
makes a good decision? Should we trust our intuitions, and if so, when? How can we avoid
being tripped up by cognitive biases when we are not even aware of them?
You’re About to Make a Terrible Mistake! offers clear and practical advice that distills the
latest developments in behavioural economics and cognitive psychology into actionable tools
for making clever, effective decisions in business and beyond.
"A masterful introduction to the state of the art in managerial decision-making' - Daniel Kahneman, author of 'Thinking, fast and slow'
