The Athlete Brand Book

Discover “The Athlete Brand Book” by Thomas van Schaik Build a better brand. Boost your independence, influence, income, and impact.

Whether you’re an athlete, an agent, a sponsor, an administrator, or a sports marketing student, "The Athlete Brand Book" is your essential guide to mastering athlete branding in today’s brand-driven, athlete-centric, and data-powered sports industry.
Authored by Thomas van Schaik, with over 25 years of experience working with some of the world's best athletes, this book provides a step-by-step approach to building a powerful and authentic personal brand.

What You'll Learn:
- Athlete brand essentials: Build a better brand through easy-to-use brand-building principles.
- Digital presence: Improve what fans find when they search for you online.
- Embrace an entrepreneurial mindset: Learn why athletes should think and act like business owners.
- Make a plan and execute it: Strategic choices and actionable tactics to achieve your goals.
- Future-proof your brand: Build a brand that lasts beyond your athletic career.
Why This Book?
- Expert guidance: Insights from Thomas van Schaik’s extensive experience.
- Comprehensive approach: 600 pages, 200+ quotes, stunning photography.
- Real-world examples: Success stories and practical examples.
- Tailored for the sports industry: Designed for athletes and professionals across sports.
Join the Movement

The athlete era is here, making a strong brand crucial for success. This book is for anyone in sports looking to leverage the power of athlete branding. Ready to build a better brand? Get your copy of "The Athlete Brand Book" and start your journey. Begin boosting your independence, influence, income, and impact today!