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Pacelle van Goethem is veelgevraagd coach en spreker op het gebied van stem, invloed en overtuigen. Zij is spraak- taal- en stempatholoog, specialiseerde zich verder in Psychologie en Massacommunicatie. Pacelle deed onderzoek naar stem, invloed en overtuigen aan de Radboud Universiteit Nijmegen en het Medisch Academisch Centrum Groningen.
Meer over Pacelle van GoethemTrue Persuasion
The logic of charisma
E-book Epub met watermerkbeveiliging Engels 2022 2e druk 9789082751819Samenvatting
Being charismatic and influential – The definitive guide
Finally, just when we all thought that persuasion and charisma are only for those blessed with some magical gene or are simply a matter of pushing the right buttons, along comes a book that provides a jaw-dropping explanation of how persuasion and influence actually work.
This logical how-to guide unites the best insights, based on exhaustive research into (neuro)persuasion. The revolutionary model and the compelling method are all you need to make you and your ideas irresistible. Used and recommended by people we admire.
The standard on persuasion and a bestseller since it was first published. This new international edition of True Persuasion® includes new insights and useful tips, all tried and tested, and extremely effective.
Find out the neuroscience behind persuasion, the keys to real influence and the best tactics of highly persuasive people.
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Over Pacelle van Goethem
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PART 1 INFLUENCE & PERSUASION
Chapter 1 How does persuasion work?
1.1 Irrationality and obedience
1.2 Persuasion and the brain
Chapter 2 The Model of Influence
2.1 The Model of Influence©
2.2 Why the best idea doesn’t always come out on top
PART 2 STRATEGY FOR PERSUASION
Chapter 3 Choosing the right approach
3.1 Critical success factors for persuasion
3.2 Spock on your shoulder
3.3 The Model of Persuasion©
PART 3 BEING CHARISMATIC
Chapter 4 Personal charisma
4.1 The styles of persuasion
4.2 Your style
4.3 Why we are sometimes persuasive and sometimes not
4.4 Pros and cons of the 3 styles
4.5 Improving your persuasive power
Chapter 5 Persuade as an Authority© Being a King
5.1 Resolute
Thatcher’s Law & Trumps’ Success
5.2 Consistent
Ramsay’s Law
5.3 A Leader’s Charisma
Being a King©
Chapter 6 Persuade as a Friend© Bill’s Law
6.1 Resembling the other
Similarity breeds likability
6.2 Making others feel important
Sadat’s technique for negotiation
6.3 Seduction
Marilyn’s Law
Chapter 7 Persuade as a Role Model© The Tao of Top Gear
7.1 Being unique
The Starbucks Standard
7.2 Being courageous
How fast can I go in this Murcielago
7.3 Sense of perspective
Clarkson’s Law
PART 4 A CHARISMATIC MESSAGE
Chapter 8 Boosting the impact of your plans & ideas
8.1 Charismatic plans & ideas with oomph
8.2 Three ways to present a persuasive message
Chapter 9 A Good story
The Law of Little Red Riding Hood
9.1 Persuasive advice & a captivating story
The SOAP-structure©
9.2 A short & clear message
The Pitch-structure©
9.3 Achieving commitment
The Commitment-structure©
9.4 Powerful interaction
Chapter 10 Persuasive arguments
The Law of James Brown
10.1 Providing a (new) opinion
The Ego Principle
10.2 Persuasive argumentation
Avoid saying what you think
Chapter 11 Persuasive language
Favreau’s Law
11.1 A1 Storytelling
Speak through Stories (Jon Favreau)
11.2 Adjusting to cognitive styles
You will only see it when you get it (Johan Cruyff)
11.3 Language hypnosis
You can dance to a good speech (Renée Broekmeulen)
PART 5 SHORTCUTS
Analysis & Strategy
Biblography
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