James is medeoprichter van impact strategie bedrijf Fronteer, dat inmiddels is uitgegroeid tot een van de leidende spelers op het gebied van 'co-creatie'.
Meer over de auteursCollaborate or Die
The Changemakers Handbook for Co-Creation
Paperback Engels 2021 1e druk 9789089655516Samenvatting
The years between "today" and 2030 have been dubbed the Decade of Action. Even without – and before – covid, it was already clear that nobody can make the changes we need alone. More than ever, companies can and must connect with others to use their business as a force for progress. But how? By using the power of co-creation, defined as "The collaborative creation of new value, together with experts and stakeholders".
In this practical, action-oriented, and easy to read book, Martijn Pater and James Veenhoff take us on a step-by-step journey towards impact. Building on over 15 years of international experience with corporates, startups, ngos and governments, they de-mystify the term co-creation, describe the key types and trends and share the Five Guiding Principles.
Laced with practical tips and inspiring case examples, this book is a must read for anyone interested in unleashing the power of co-creation to make progress. Want to find out how Rainforest Alliance, wwf, Heineken and Philips and the like apply co-creation? Then this is the book for you.
Specificaties
Lezersrecensies
Interviews en artikelen (1)
Over James Veenhoff
Over Martijn Pater
Inhoudsopgave
SECTION 1
THE FOUR TYPES OF CO-CREATION 15
Four types of co-creation 22
-Crowdsourcing 25
-Community co-creation 25
-Coalitions 27
-Expert co-creation 28
Future types of co-creation 30
-Deliberative Democracy 32
-Open-data Movements 33
-Purpose-driven Coalitions 33
-Global expert co-creation 35
SECTION 2
THE five GUIDING PRINCIPLES OF CO-CREATION 37
Case 1 The Jean School Case 43
Principle 1 – Inspire to Participate 50
-Define a strategic challenge 51
-Frame the problem 55
-Create a challenge presentation 58
-Tips for Inspiring to Participate 59
Principle 2 – Select the Best 62
-TASK 1 The right perspectives 65
-The five expert types 67
-TASK 2 Detective work 72
-TASK 3 Conversations 73
-The six motivations for expert participation 75
-TASK 4 Well-rounded group 77
-TASK 5 Reconnect 81
-Tips for Selecting the Best 81
Principle 3 – Trust the Process 85
Pre-session 96
-STEP 1 Introduction 101
-STEP 2 Vision 105
-STEP 3 Challenge 108
-STEP 4 Rapid Map 111
-STEP 5 Ideation 117
-STEP 6 Last Words of Advice 119
Post-session 120
-Tips for Trusting the Process 121
Principle 4 – Raise the Bar 123
-PHASE 1 Reflect 129
-PHASE 2 Construct 131
-PHASE 3 Validate 137
-PHASE 4 Strategize 140
-Tips for Raising the Bar 147
Principle 5 – Lead the Change 149
-Fill the seats 151
-State your case 153
-Claim your space 154
-Unlock the coalition 155
Cases 2-13 156
SECTION 3
ONLINE CO-CREATION 169
Pre-session 175
-STEP 1 Introduction, what is different online? 179
-STEP 2 Vision, what is different online? 180
-STEP 3 Challenge, what is different online? 181
-STEP 4 Rapid map, what is different online? 182
-STEP 5 Ideation, what is different online? 184
-STEP 6 Advice, what is different online? 185
Post-session 186
Last words 189
Thanks 191
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan